RevitaLash Update
Many of you are already great fans of RevitaLash but you may have heard, a new prescription “eyelash” product is being launched into the marketplace this week. As a result, there may be some confusion regarding the differences between this new drug and the “cosmetic” product, RevitaLash.
Over the past two years, thousands of customers have used RevitaLash with wonderful results and no adverse events. The product has unprecedented brand awareness and carries an excellent safety profile. RevitaLash supports Breast Cancer Research initiatives and provides the best lash conditioner (and now a great new product, HAIR byRevitaLash) for our loyal customers.
Here’s the Scoop: The new prescription product and RevitaLash are distinctly different products. The new prescription drug, sold in pharmacies, drug stores and participating physician offices (after a physician's examination,) was created for the purpose and intent of treating a medical condition known as hypotrichosis. In contrast, RevitaLash is strictly a cosmetic product, sold with the sole intent of improving the beauty of the eyelashes, and not sold in drug stores or pharmacies.
1) Client/Patient COST COMPARISON:
6-Month Supply of RevitaLash = $150 (MSRP) = 1 tube lasts approximately 6 months
Month Supply of New Prescription Product = $720 (MSRP) = 1 kit lasts 1 month so patient would need 6 kits at $120 (MSRP) each per month.
2) Note that the prescription product’s active ingredient is “bimatoprost”, the prostaglandin analog that was the subject of tremendous speculation, concern and discussion last year. (Revitalash does not contain a prostaglandin analog, yet delivers excellent results.)
3) RevitaLash contains a “thickener” that gives the product a “gel-like” consistency. This helps the product stay on the skin (where it’s meant to be) and minimizes the chance of the product getting into the eyes, thus reducing chance of irritation.
I hope you find this information helpful. I’m sticking with what I know works and love!
To your skin health, Linda
P.S. Check out my facebook page and become a fan. Go to facebook.com and search for Cara Linda – pretty faces & more. I will use this to update you on sales, new items etc. Watch for Hair by RevitaLash coming in February. Both products will be on sale this month.
To your skin health,
Linda
ATHENA COSMETICS INC., MAKERS OF REVITALASH®,
LAUNCHES ANOTHER COSMETIC BREAKTHROUGH
Hair by RevitaLash®, Will Enhance the Look of Fine, Thinning Hair
Athena Cosmetics, Inc., makers of the premier cosmetic eyelash conditioner, RevitaLash®, is pleased to introduce its newest innovation, Hair by RevitaLash®, a revolutionary hair conditioner. This highly anticipated product will be available in salons and spas as early as February 2009.
Men and women who struggle with fine, thinning hair will now have a new tool in their arsenal to achieve more attractive hair. Hair by RevitaLash® is a unique hair conditioner that fortifies and strengthens hair so it appears thicker, fuller and more attractive. In pre-market tests, the appearance of test subjects' hair was noticeably improved after just two weeks of daily use of Hair by RevitaLash®.
"We are delighted to bring another quality cosmetic product to the marketplace that we expect will be as popular with consumers as RevitaLash®," said Michael Brinkenhoff, M.D., founder of Athena Cosmetics.
Hair by RevitaLash® is a convenient and easy-to-use foam that is massaged daily in areas where you want the hair to appear thicker and fuller. The product works on natural, colored and chemically treated hair. Many of the ingredients in Hair by RevitaLash® are also in RevitaLash®, which has been shown to be safe in numerous safety studies.
Hair by RevitaLash® will be available at Cara Linda later this week. The suggested retail price is $180 for a two ounce pump that should last approximately three months with daily use. On sale in February for $160.
For more information about Hair by Revitalash®, visit www.athenacosmetics.com.
To view previous month's tips, please click here.
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